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Creative Brand Science™

Our formula is simple. Our process is a bit more complex.

  • BUSINESS + BRAND AUDIT

    Using research that gets to the core of your business, we develop an extensive understanding of your entire company. We collaborate with you to define goals and objectives, using them to develop a business strategy that plays to your strengths and sets you apart from the competition.

  • BRAND STRATEGY

    We formulate an insightful brand strategy that aligns with your business strategy and adds depth to your brand. Your core values, vision, mission, and positioning will construct a solid foundation that informs all future marketing efforts.

  • BRAND IDENTITY

    By shaping your brand’s voice, look, and feel, we create a comprehensive identity that adds inherent business value. Your brand identity will resonate with your intended audiences while increasing brand awareness and recognition.

  • Marketing Strategy

    We craft an effective marketing strategy that works in harmony with your business strategy, brand strategy, and identity. By developing an approach that reaches and attracts new customers, we formulate a strategy that ensures long-term marketing success.

  • Marketing Implementation

    Artful strategy, strategic design, and well-crafted messaging are combined to create effective marketing tools that captivate and engage your target audience. We maximize the efficiency of your budget by collaborating with you to prioritize the development of marketing materials.

  • Brand Management

    Cutting-edge tools and in-depth client feedback are used to evaluate each and every piece of your brand puzzle. These insights are used to ensure that your brand maintains its potency and continues to resonate with customers on every level, adding value to your brand and elevating its position in the marketplace.

  • BUSINESS + BRAND AUDIT

    Using research that gets to the core of your business, we develop an extensive understanding of your entire company. We collaborate with you to define goals and objectives, using them to develop a business strategy that plays to your strengths and sets you apart from the competition.

  • BRAND STRATEGY

    We formulate an insightful brand strategy that aligns with your business strategy and adds depth to your brand. Your core values, vision, mission, and positioning will construct a solid foundation that informs all future marketing efforts.

  • BRAND IDENTITY

    By shaping your brand’s voice, look, and feel, we create a comprehensive identity that adds inherent business value. Your brand identity will resonate with your intended audiences while increasing brand awareness and recognition.

  • Marketing Strategy

    We craft an effective marketing strategy that works in harmony with your business strategy, brand strategy, and identity. By developing an approach that reaches and attracts new customers, we formulate a strategy that ensures long-term marketing success.

  • Marketing Implementation

    Artful strategy, strategic design, and well-crafted messaging are combined to create effective marketing tools that captivate and engage your target audience. We maximize the efficiency of your budget by collaborating with you to prioritize the development of marketing materials.

  • Brand Management

    Cutting-edge tools and in-depth client feedback are used to evaluate each and every piece of your brand puzzle. These insights are used to ensure that your brand maintains its potency and continues to resonate with customers on every level, adding value to your brand and elevating its position in the marketplace.

  • BUSINESS + BRAND AUDIT

    Using research that gets to the core of your business, we develop an extensive understanding of your entire company. We collaborate with you to define goals and objectives, using them to develop a business strategy that plays to your strengths and sets you apart from the competition.

  • BRAND STRATEGY

    We formulate an insightful brand strategy that aligns with your business strategy and adds depth to your brand. Your core values, vision, mission, and positioning will construct a solid foundation that informs all future marketing efforts.

  • BRAND IDENTITY

    By shaping your brand’s voice, look, and feel, we create a comprehensive identity that adds inherent business value. Your brand identity will resonate with your intended audiences while increasing brand awareness and recognition.

  • Marketing Strategy

    We craft an effective marketing strategy that works in harmony with your business strategy, brand strategy, and identity. By developing an approach that reaches and attracts new customers, we formulate a strategy that ensures long-term marketing success.

  • Marketing Implementation

    Artful strategy, strategic design, and well-crafted messaging are combined to create effective marketing tools that captivate and engage your target audience. We maximize the efficiency of your budget by collaborating with you to prioritize the development of marketing materials.

  • Brand Management

    Cutting-edge tools and in-depth client feedback are used to evaluate each and every piece of your brand puzzle. These insights are used to ensure that your brand maintains its potency and continues to resonate with customers on every level, adding value to your brand and elevating its position in the marketplace.

Lab Results

We use our creativity + strategic prowess to produce emotionally-driven work that yields results.

From established industry heavyweights to start ups and nonprofits, we help brands of any shape and size achieve success. We combine decades of experience with award-winning talent to build solid brand foundations and create captivating marketing materials. View our work.

  • 2014 Year of the Horse


    Here at the lab, we design and coordinate an annual direct mail campaign to promote brand awareness. We realized that there is a direct correlation with the seasons of the year and a deck of cards and set forth to create a calendar that could double as a deck of custom cards for Year of the Horse.


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  • Tisch School of the Arts at NYU


    The Tisch School of the Arts at NYU approached us in need of a brand identity + theme for their annual gala. Held in L.A. for the first time in 10 years, the gala would celebrate Tisch’s influence on the West Coat. We strategized to create a cohesive identity that encompassed a bi-coastal presence.


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  • notMYkid


    notMYkid, a nonprofit working to prevent negative youth behavior, came to us in need of some brand expertise. We helped notMYkid find their brand voice, clarify their brand and marketing strategies, update their visual identity, and revitalize their content so they had a cohesive brand story to tell


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  • Outdoor Products


    Outdoor Products is a worldwide manufacturer of quality outdoor gear for all facets of an adventurous life. Over the past 40 years, the business powered forward while the brand had become stagnant. We collaborated with their team to evolve their brand identity and revamp their marketing strategy.


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Lab Services

We provide value to clients by aligning sound business strategies with inspired marketing + brand strategies.

Launching a new business or product? Repositioning your business with an evolved vision? Reassessing your message and materials in response to a new competitive landscape? We’re here to help.

Brand Foundation



Brand Audit

Competitive Analysis, Stakeholder Audit (Internal/External), Content Audit, Design Audit, Website Audit, Marketing Audit


Brand Strategy

Values, Vision, Mission, Positioning, Tagline, Target Audience, Corporate Naming, Brand Architecture


Brand Identity

Logo, Brand Standards, Corporate Identity




Marketing Strategy



Digital / Interactive

Social Media Strategy, Content Strategy, SEO, Paid Search, Information Architecture, User Experience


Advertising

Campaign Strategy, Art Direction and Concept


Public Relations

Media Relations, Community Relations,
Stakeholder Relations, Internal Communications


Marketing Implementation + Brand Management



Marketing Collateral

Design + Content, Sales Folder, Presentation, Brochure, Direct Mail, Copywriting, Press Kit, Templates


Digital Marketing

Email Marketing, Content Management + Production, Corporate Blogging, Mobile + Web App Development, Video


Content Marketing

Development, Management, Production


Web Development

Hosting, Content Management System, Responsive Design, Copywriting, Microsites, Programming, Monitoring + Maintenance


Social Media

Design + Content, Community Management, Campaign Management, Monitoring + Measurement


Environmental

Tradeshow Booth Design, Event Branding, Signage, Interior


Advertising

Design + Copywriting, Campaign Management, Online and Mobile, Print, Radio, Video, Outdoor, Non-traditional


Lab Partners

We are a team of dedicated marketing, design + communication strategists.

Our diverse backgrounds form a unique composition of talent that has shaped brand identities, strategies, and marketing plans for start-ups, emerging market and mid-sized companies, and corporate veterans.

Lab Culture

Business in Good Chemistry.

Our analytical approach to creativity and identity development is based on a simple premise: good chemistry. We use an unparalleled balance of give and take to form altruistic partnerships that immerse everyone in the process of collaboration and strategic development.

NonProfit Clients


Through our involvement with nonprofits, we use our talents and expertise to create meaningful materials that change lives.

+ American Heart Association Heart Ball
+ Feeding Matters
+ Homeward Bound
+ notMYkid
+ Phoenix Suns Charities
+ Rainforest Foundation
+ St. Jude Children’s Research Hospital
+ Tisch School of Arts, NYU
+ Xavier College Preparatory

Creative Community


We are committed to bettering the Phoenix creative community by sharing our knowledge and experiences with others in our industry.

+ International Association of Business Communicators (IABC)
+ American Institute of Graphic Arts (AIGA)
+ Ad2 Phoenix
+ Arizona Interactive Marketing Association (AZIMA)
+ Entrepreneurs Organization (EO)
+ Creative Connect
+ Content Strategy MeetUp