Ariane is a native New Yorker who has an innate propensity for intersecting logic and intuition. She believes that technology cannot replace language, both verbal and nonverbal, as the bedrock of business practices, and that engaging brands tell a story that triggers an interaction that works to advance both the business and the consumer.
By nature, Ariane is a self-proclaimed risk taker of the opinion that curiosity liberated the cat, and oddly enough, by practice she is the sound voice of reason. This dichotomy stems from over fifteen years of wearing many hats, ranging from project management and production to strategy and implementation.
Currently, she is in the process of globally launching a premium tequila and has recently completed the branding and marketing for a new condo development in Williamsburg, NY, which sold all units well in advance of ribbon-cutting despite the current market challenges. Prior to working with mm (identity lab), Ariane’s experience includes the launch and cascade of comprehensive branding initiatives for Carter’s, Staples, Smith & Nephew, Citi, GE, and PepsiCo. She is also a Magna Cum Laude graduate of the University of Vermont with dual degrees in Marketing and Sociology.