George is a New York team member of mm (identity lab) and the founder of Stephan Partners, a full-service integrated and direct marketing agency based in New York City. He specializes in integrated and interactive marketing and developing campaigns that unite umbrella branding. These campaigns have maximized sales and profits for Time Warner, Rodale, Gruner + Jahr USA, Consumer Reports, PBS Thirteen, Success Magazine, Smithsonian, Financial Times, StockHouse.com, The Execu/Search Group, BergerRait Interior Design, Orlando CVB, Lehman Brothers, Banque Paribas, Avaya, and DuPont.
Prior to founding Stephan Partners, he managed consumer packaged good accounts for three of the largest worldwide agencies, BBDO, Foote, Cone & Belding, and D’Arcy MacManus Masius where he launched the “Pepsi Generation” campaign, Bubble Yum Bubble Gum for Lifesavers, Sunchips for Frito-Lay, and major new products – Twix and Summit Cookie Bars for M&M/Mars.
George has taught advertising account management and strategy at Parsons School of Design and has written articles and given speeches around the country on integrated and interactive marketing communications.