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Strook Stroock & Lavan (identity evolution)
strategy and messaging applied to direct mailer
This is not the ‘tea time’ most lawyers are used to. Stroock asked for a high-impact direct mail piece that would be as unique as their highly customized, on-the-fly employee training. We answered with a piece that went beyond print—a custom tea box (embossed with Stroock’s logo) and belly band that held a gift of loose tea to accompany a bit of dense legal reading. And outside—and inside—the box twist made sure people would pay attention to the facts at hand and get their first taste of Stroock’s comforting, preventative approach.