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Strook Stroock & Lavan (identity evolution)
strategy and messaging applied to direct mailer
This is not the tea time most lawyers are used to. Stroock asked for a high-impact direct mail piece that would be as unique as their highly customized, on-the-fly employee training. We answered with a piece that went beyond printa custom tea box (embossed with Stroocks logo) and belly band that held a gift of loose tea to accompany a bit of dense legal reading. And outsideand insidethe box twist made sure people would pay attention to the facts at hand and get their first taste of Stroocks comforting, preventative approach.

Sponsorship Levels and Benefits