mm (identity lab) | Process

our formula is simple:

artful strategy + strategic design = brand value

our process is a bit more complex:

We collaborate, and we listen. Our clients are partners. We ask the hard
questionsabout their vision, their product, their customer and their
marketplace. We seek out the competition and measure impact—
whats working, and whats not. We articulate a brand message that
reinforces their core values, their reason for being. The end result is a
brand experience that adds inherent business value.